Andrea Franchini

Since I was a teenager, I have strived to live a non-traditional life. I've always had an independent streak, which translated into a professional career focused on entrepreneurship. I believe that responsibility, effort, and hard work are essential qualities in the entrepreneur. At the same time, meeting new friends, partaking in exciting activities, and enjoying good food are some of the things that make the hard work worthwhile. After numerous roles in many different companies in a number of different industries, I have developed unique skill set, mostly geared towards marketing and public relations. My public relations background spans companies in Europe and America, which has allowed me to build a fantastic international professional contacts and friends. The companies I have worked for include small startups and multi-national corporations such as Volkswagen. If I had to list one word that defines me, it would be leader. Since I was young, I have worked for myself and managed people within organizations. Although I'm a leader, I love working within groups because I tend to work well off the energy of other people. There is nothing more exciting than setting goals and accomplishing them as a group.

Andrea Franchini's Background

Andrea Franchini's Experience

Marketing and Sales Director at Pizza Roma Usa

January 2010 - March 2013

Pizza Roma was launched by a group of Italian entrepreneurs who wanted to bring their hometown Roman-style Pizza to the historically Italian-American Bleecker Street of the West Village. o Developed the company in the US and managed all aspects of the business: corporate structure, oversaw architectural design and construction. Hired, trained and manage a staff of 15 people. Experienced the food purchase-receiving-producing chain. o Developed Pizza Roma's brand image: the one and only roman style pizza in NY o Planned engagement activities for customers: high brand reputation and reached a lot of 5 stars online reviews. o Targeted pitches to National publications and magazines, secured articles on NY Times, NY Magazine, Time Out, Eater.com, Huffington Post, Zagat. o Attended TV show as special guest: CBS News food segment and Eater Pizza Week. o Engaged in social media on a daily basis: Blog, Facebook, Twitter, Instagram, Pinterest, Yelp. o Built partnerships with Italian food companies like Ferrarelle, Ferrero and Birra Moretti. o Developed a wholesale department to sell bread and pizza to other establishments. Crafted catering menu proposal for important events. Pizza Roma at Whole Foods Market - Project Manager Jan. 2012 - Dec. 2012 Pizza Roma joined the WFM "Local" Program and our pizza was sold on their pizza counter. o Prepared and submitted all the documents required o Planned the launch with their marketing managers and scheduled sampling with the demo specialist o Worked constantly with team leaders o Trained WFM staff ensuring that they knew the preparation, concept and philosophy of the product.

Local Organizing Committee for UEFA CHAMPIONS LEAGUE FINALE ROMA 2009 at UEFA

October 2008 - June 2009

The UEFA Champions League originally known as the European Champion Clubs' Cup or European Cup, is an annual international club football competition organized by the Union of European Football Associations (UEFA) for the top football clubs in Europe. It is one of the most prestigious tournaments in the world and the most prestigious club competition in European football. The final of the competition is the most watched annual sporting event worldwide, drawing over 178 million television viewers. I was part of the Local Organizing Committee (LOC) and assisted the "Special Events" domain's Team Leader during the 2009 tournament, which took place in Rome. This event was planned by a number of bodies, including the Mayor of Rome, the Minister of Internal affairs, Police Department, UEFA Champions League, and Team Marketing. Experience Gained: - Organization/Customer Satisfaction: Organized the VIP and VVIP experience during the week prior the final match and during the match at the stadium. - Mobility/Transportation Planning: Provided efficient, high quality transfers by cars, buses, and airplanes for VIPs and authorities during their time spent in Rome. - Event Planning: Organized the "Celebration Party" for the representatives of the two finalist teams, Barcelona and Manchester United, at "Terrazza Caffarelli" in Campidoglio, Rome.

Founder partner - Marketing Director at Roma Giovane Communication

April 2005 - January 2009

A public relation agency based in Italy and focused on events management and brand promotion. o Planned and organized events in Rome, Capri, Costa Smeralda, Cortina and Milan o Organized music events with international DJ Guests: Bob Sinclair, David Guetta, Tiesto o Secured accounts for the following top clients: Renault, Stone Island, Dsquared2, Heineken

Contributing Writer at The Huffington Post

November 2012

I have my own column on the Italian edition of The Huffington Post. This is my personal page: http://www.huffingtonpost.it/andrea-franchini/

Founder Partner - Managing Director at selected adv

June 2007

Selected Adv is a marketing communication agency focused on events management, advertising campaigns, and public relations. Founded in 2007, Selected Adv developed an innovative model using students at universities around Italy as both the target audience and creative team behind advertising strategy. This experience gave me the opportunity to work in touch with the most succesful brand and marketing country managers in Italy. I learned a lot and I get experienced about the the entire marketing operations: planning and budgeting, processes, data and performance measurements. About how to create and manage a marketing campaing or produce a special event. o Launched Italian advertising, public relation and events agency and lead the team to win first key accounts: Renault and Ford. o Built processes and operations to support all campaigns: analysis, proposal, budget, production, post production, evaluation and effectiveness. o Recruited talent to build a staff and managed a team of 10 people. o Increased pitch wins to 150% in second year of operations by leading cohesive, cross-functional teams to win Blackberry and Sigaro Toscano. o Increased billings 200% via the launch of the agency's student-focused internal division "Newtork University" that engaged +500.000 Italian students with brands. o Built and grew client relationships with Enel, Ferrari, Nokia, BlackBerry, Samsung, Renault, Nissan, Fiat, Smart, Alfa Romeo, Warner Bros, Sony Pictures, Unilever, WV, Armani Casa, Shiseido, Disney and Nutella Ferrelle.